Download PDF The Thought Leaders Project : Hospital Marketing, by Brian James Bierbaum
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The Thought Leaders Project : Hospital Marketing, by Brian James Bierbaum
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Written for the marketer in the field using everyday language, examples, and case studies that will help all members of a hospital marketing department do their jobs better while spending marketing dollars wisely. The Thought Leaders Project: Hospital Marketing, is co-written by a team of marketing thought leaders in the healthcare industry. The book is a compilation of healthcare marketing insights, tips, and best practices written by leading healthcare marketers. The book itself covers a variety of topics such as the application of digital marketing strategies to patient acquisition, patient experience, patient retention, and service line marketing. With articles from the likes of Lee Aase, Chris Boyer, Dan Dunlop we are empowered with the tools and inspired to take action to impact the very lives of the patients we serve.
- Sales Rank: #706566 in Books
- Published on: 2011-10-12
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .41" w x 6.00" l, .55 pounds
- Binding: Paperback
- 180 pages
About the Author
Brian James Bierbaum is a national digital healthcare consultant who has worked with a variety of healthcare organizations across the country. Bierbaum has more than 14 years of experience in interactive marketing for the healthcare industry and is an active speaker in the interactive marketing community.
Most helpful customer reviews
3 of 3 people found the following review helpful.
Definite read for everyone in hospital marketing/communications
By LaurenB
This is a good, easy read with a lot of valuable/interesting information and insights. I loved the case studies and learning from a lot of people that I follow on Twitter. I'm giving it four stars only because I found some chapters more valuable than others. I'm thinking about buying the hardcover version so that I can highlight things and write notes in the margins but either way, it's a great resource!
1 of 1 people found the following review helpful.
Perspectives from those who live and breath marketing and the patient experience
By Randy Bunker
Okay, so I'm one of the authors of the book, but there are nearly two dozen other articles that round out this project, and well, I'll focus my attention there. Bierbaum put in a lot of legwork to assemble a broad range of content experts who give tangible this-is-how-you-do-it nuggets, as opposed to the softer and more prevalent this-is-why-you-should-do-it decree. Traditional marketers, non-profit strategists, patients and others all chime in to uniquely share what they see and experience day to day in their hefty slice of the marketing/social engagement/patient experience pie. Before you sign up for the next big healthcare marketing conference, do yourself a favor and first plow through this quick read. As fun as it would be to hang out a few days in a hotel in Orlando or San Diego, you may find that what you're looking for is right here in Hospital Marketing.
0 of 0 people found the following review helpful.
Clear. Concise. Effective.
By Kindle Customer
This book is written in a manner that allows practitioners and lay people alike to clean valuable insights. If I had any criticism or would be that the message seems to be very narrowly focused on digital marketing. I feel a little more attention could be paid to other methods of marketing with creative insight.
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