Selasa, 16 Desember 2014

[K780.Ebook] Free PDF The Sputnik Challenge, by Robert A. Divine

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The Sputnik Challenge, by Robert A. Divine

On October 4, 1957, the Soviet Union launched a 184-pound metal ball called Sputnik into orbit around the Earth, and America plummeted into a panic. Nuclear weapon designer Edward Teller claimed that the United States had lost "a battle more important and greater than Pearl Harbor," and magazine articles appeared with such headlines as "Are We Americans Going Soft?" In the White House, President Eisenhower seemed to do nothing, leading Kennedy in 1960 to proclaim a "missile gap" in the Soviet's favor. Rarely has public perception been so dramatically at odds with reality.
In The Sputnik Challenge, Robert Divine provides a fascinating look at Eisenhower's handling of the early space race--a story of public uproar, secret U-2 flights, bungled missile tests, the first spy satellite, political maneuvering, and scientific triumph. He recreates the national hysteria over the first two Sputnik launches, illustrating the anxious handwringing that the Democrats (led by Senate Majority Leader Lyndon Johnson) aggressively played for political gain. Divine takes us to private White House meetings, showing how Eisenhower worked closely with science adviser James Killian, allowing him to take the lead in creating a civilian agency--NASA--which provided intelligent and forceful leadership for American space programs. But the President also knew from priceless intelligence from U-2 flights over the U.S.S.R. that he had little to fear from the touted missile gap, and he fought to limit the growth and multiplication of military missile programs. Eisenhower's assurance, however, rested on classified information, and he did little to instill his confidence in the public. Nor could he boast of his early support for the secret spy satellite program (which quickly replaced the U-2 plane after Gary Powers was shot down in 1960). So the public continued to worry, feeding the national movement for educational reform as well as congressional maneuvering over funding for numerous strategic projects.
Eisenhower, Divine writes, possessed keen strategic vision and a sure sense of budgetary priorities, but ultimately he flunked a crucial test of leadership when he failed to reassure the frightened public that their fears were groundless. As a result, he ultimately failed in his goal to limit military spending as well--which led to a real missile gap in reverse. Incisively written and deeply researched, The Sputnik Challenge provides a briskly-paced history of the origins of NASA, the space race, and the age of the ICBM.

  • Sales Rank: #2242188 in Books
  • Published on: 1993-03-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.56" h x 1.04" w x 6.44" l, 1.36 pounds
  • Binding: Hardcover
  • 272 pages

From Publishers Weekly
When the Soviet Union launched Sputnik , the world's first artificial satellite, on October 4, 1957, many Americans believed that this epochal Cold War event signaled dangerous weaknesses in American science, the failure of American schools and complacency in American political leadership. Most disturbing was the fear that the Soviet Union had grabbed a decisive lead in the development of long-range missiles. As Divine ( Eisenhower and the Cold War ) points out, the panicky response to Sputnik had a long-lasting effect on American life, spurring a national debate over the state of education, science, space exploration and security that lasted well into the 1960s. The principal focus of this succinct, clear-sighted study is President Dwight Eisenhower's moderate, balanced response to the Sputnik crisis. Divine analyzes the president's role in limited expansion of the U.S. missile program, acceleration of the reconnaissance-satellite effort, modest increases in federal aid to education and the creation of a civilian agency devoted to the peaceful exploration of outer space, i.e., NASA. Divine is a history professor at the University of Texas.
Copyright 1993 Reed Business Information, Inc.

From Library Journal
Russia's launching of the world's first artificial satellite in October 1957 touched off a hysterical reaction among the American public fearful that the event signaled a fundamental shift in the strategic balance. President Eisenhower's calm response to the propaganda victory was taken at the time as evidence of complacency and opened his administration to a torrent of criticism by the press and Congress. In Divine's detailed account, which draws heavily on archival sources, he argues that the president's measured response was entirely correct. Eisenhower's firm belief that fiscal responsibility and a balanced budget were at least as important to the national security as were missiles led him to avoid crash programs and costly duplications of weapons systems. At the same time, he used the public furor to push his plans for the reorganization of the Pentagon, for educational reforms, and for the creation of the civilian space agency, NASA. Despite the correctness of Eisenhower's response from a policy standpoint, Divine nevertheless notes that the failure to allay public fears constituted a major failure of presidential leadership. Highly recommended for academic libraries.
- Thomas J. Frieling, Bainbridge Coll., Ga.
Copyright 1993 Reed Business Information, Inc.

From Kirkus Reviews
A lucid analysis of how Russia's unpredicted space-race breakthrough affected, and was handled by, the nation's 34th President. Divine (History/University of Texas at Austin) is also the author of Eisenhower and the Cold War (1981), etc. Cautious, thrifty, and well-versed in politics, bureaucracy, and military matters, Eisenhower nonetheless found himself riding the storm when Sputnik appeared in the skies on October 4, 1957, and was soon followed by larger satellites containing first a dog, then a man. Hysteria was imminent as Americans extrapolated from satellite to missile performance; from education to fallout shelters, US culture, Divine says, was changed forever. The author shows Congress and the media hounding Eisenhower, his popularity dropping 20 points in half a year--and he explains how Ike, despite the pressure, rallied the nation's resources to respond to the Soviet challenge without creating the sort of pork-barrelling national debt that marked the end of the cold war. The author tells his story with exceptional clarity, keeping track of the endless maze of agencies, experts, politicos, and generals that figure in it. Competition and duplication of effort among the military services (which had near-identical weapons in development) and a rampaging Congress were, Divine explains, ongoing problems for Eisenhower. Meanwhile, the President, who correctly foresaw the decades of cold war ahead, insisted on fiscal responsibility, believing that a sound economy as much as technical advantage would decide the race with the Russians. A fine depiction of a homespun chief executive who maintained control and a levelheaded wisdom in the face of powerful and diverging political and economic forces. -- Copyright �1993, Kirkus Associates, LP. All rights reserved.

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10 of 10 people found the following review helpful.
An important Reinterpretation of the Sputnik Crisis
By Roger D. Launius
"The Sputnik Challenge" is one of several very fine works published since 1990 that have reinterpreted the history of the first years of the space age. The figure of Dwight D. Eisenhower has dominated this recent work, and does so in this important book by Robert A. Divine, and Ike has accordingly emerged as a much more effective leader than thought at the time. Rather than a smiling, do-nothing, golf-playing president, Eisenhower's leadership in handling the Soviet Union in space now increasingly appears far-sighted and rational. To ensure against Soviet aggression, Eisenhower supported the development of ICBM deterrent capabilities and reconnaissance satellites as a means of learning about potentially aggressive actions.
Most important, Eisenhower established the right of international overflight with satellites, making possible the free use of reconnaissance spacecraft in future years. From the perspective of the Eisenhower administration, which was committed to development of an orbital reconnaissance capability as a national defense initiative, an international agreement to ban satellites from overflying national borders without the individual nation's permission was unacceptable. Eisenhower was concerned that if the United States was the first nation to orbit a satellite, the Soviet Union could invoke territorial rights in space. Soviet Sputniks 1 and 2, however, overflew international boundaries without provoking a single diplomatic protest.
As Divine shows in this book, on October 8, 1957, Deputy Secretary of Defense Donald Quarles told the president: "the Russians have...done us a good turn, unintentionally, in establishing the concept of freedom of international space." Eisenhower immediately grasped this as a means of pressing ahead with the launching of a reconnaissance satellite. The precedent held for Explorer 1 and Vanguard 1, and by the end of 1958 the tenuous principle of "freedom of space" had been established. By allowing the Soviet Union to lead in this area, the Russian space program had established the U.S.-backed precedent for free access.
Of course, as Divine demonstrates, Eisenhower displayed a tin ear when asked to listen to the American public in the aftermath of the Sputnik launches in October and November 1957. Eisenhower triefd to reassure U.S. citizens that efforts in space were on track but he was insufficiently successful. He was berated in the media and on the stump for this failure at the time, and there are some appropriate reasons to question his administration's ability to react to public unrest.
At the same time, Ike's leadership in the crisis winter of 1957-1958 yielded some of the most sweeping governmental reorganizations and new programs to be undertaken at the federal level since the New Deal. Divine suggests that overall, Ike made several important changes to react to the Sputnik crisis, taking these decisive actions:
1. Established a Science Advisor, and the President's Science Advisory Committee, to coordinate basic research in the Federal government.
2. Approved additional space research activities.
3. Backed up IGY satellite program with Explorer 1, launched January 31, 1958, "to make sure we fire a satellite at an early date."
4. Established the Advanced Research Projects Agency within the Department of Defense.
5. Sponsored the National Aeronautics and Space Act of 1958, creating a single Federal organization--NASA--to manage space exploration activities.
6. Sponsored the National Defense Education Act of 1958 to stimulate the education, training, and research for science and technology.
These efforts have now been effectively analyzed in Robert Divine's, "The Sputnik Challenge." Most people only remember NASA's creation from this period, but the response was much more sweeping and significant.

1 of 2 people found the following review helpful.
inaccuracies in the first few pages ...
By Yaj973
1. Sputnik was not painted black. Rather, it was polished silver to reflect as much light as possible - so it could be seen readily.
2. It wasn't broadcasting on an odd frequency ; rather, the Soviets had chosen short wave bands so all the world could hear it.
3. Vanguard wasn't a 20 pound nose cone; it was a sphere.
4. The Viking rocket was not a direct descendant of the V-2
I put the book down at that point ... True, it's a political and not technical book. But check your facts, man ...

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Jumat, 12 Desember 2014

[H883.Ebook] PDF Ebook Einfache Sicherheit fuer Smartphones und Tablets (German Edition), by Ronald Schlager

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Einfache Sicherheit fuer Smartphones und Tablets (German Edition), by Ronald Schlager

Das Buch habe ich f�r Sie als privater oder beruflicher Nutzer mobiler Ger�te unabh�ngig von Ihren Vorkenntnissen geschrieben.
Hier finden Sie wichtige Informationen, um Ihre Mobilger�te, aber auch das Betriebssystem, Ihre Apps und Ihre Privat- bzw. Firmendaten, die Sie auf Ihren Ger�ten speichern, sowohl physisch als auch logisch zu sch�tzen. Aber auch Ihr hart verdientes Geld, das durch Datendiebe bedroht ist.

  • Published on: 2014-06-03
  • Original language: German
  • Dimensions: 9.00" h x .7" w x 6.00" l,
  • Binding: Paperback
  • 30 pages

About the Author
Ronald Schlager startete im Jahr 1980 seine berufliche Laufbahn im Markt f�r Kommunikationstechnologien. Er verf�gt �ber 10 Jahre Erfahrung in Entwurf und Entwicklung von Hard- und Software f�r Computerschnittstellen und Schnittstellen von Paketvermittlungssystemen f�r �ffentliche Netzbetreiber. Er ist Eigent�mer des Trainings- und Consulting-Unternehmens schlager communications services GmbH (http://www.schlager-cs.co.at). Seit 1988 bietet Herr Schlager Wissen �ber Kommunikationstechnologien, -protokolle und ihre Anwendung an und hilft damit seinen Partnern, erfolgreich in ihrem Beruf zu sein. Er organisiert vollst�ndig neutrale und herstellerunabh�ngige Seminare und ist Trainer f�r Entscheidungstr�ger, Systemintegratoren und Spezialisten sowohl im Provider- und Enterprise-Bereich als auch bei Systemherstellern, -integratoren und Dienstanbietern. Ronald Schlager ist unabh�ngiger Consultant und Planer von Kommunikationsl�sungen. Er ver�ffentlicht technische Beschreibungen (z.B. Ratgeber f�r Entscheidungstr�ger und Endanwender) und Seminarunterlagen als Print on Demand-B�cher, elektronische B�cher (eBooks) oder Microsoft PowerPoint-Dateien.

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[T512.Ebook] Download Ebook Learning Cypher, by Onofrio Panzarino

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Learning Cypher, by Onofrio Panzarino

Write powerful and efficient queries for Neo4j with Cypher, its official query languageAbout This Book


  • Improve performance and robustness when you create, query, and maintain your graph database

  • Save time by writing powerful queries using pattern matching

  • Step-by-step instructions and practical examples to help you create a Neo4j graph database using Cypher

Who This Book Is For

If you want to learn how to create, query, and maintain a graph database, or want to migrate to a graph database from SQL, this is the book for you.

What You Will Learn

  • Design and create flexible and fast graph databases using the Cypher declarative syntax

  • Write powerful, readable, and reusable queries with pattern matching and parameters

  • Develop fast applications using best practices to improve the performance of your Cypher queries

  • Transition smoothly from SQL to Neo4j

  • Migrate relational databases to the graph model, getting rid of O/R mismatch

  • Avoid the common mistakes and pitfalls in programming with Neo4j

In Detail

Neo4j is generating much interest among NoSQL database users for its features, performance and scalability, and robustness. The software also provides users with a very natural and expressive graph model and ACID transactions with rollbacks. However, utilizing Neo4j in a real-world project can be difficult compared to a traditional relational database. Cypher fills this gap with SQL, providing a declarative syntax and the expressiveness of pattern matching. This relatively simple but powerful language allows you to focus on your domain instead of getting lost in database access. As you will learn in this book, very complicated database queries can easily be expressed through Cypher.


This book is a practical, hands-on guide to designing, implementing, and querying a Neo4j database quickly and painlessly. Through a number of practical examples, this book uncovers all the behaviors that will help you to take advantage of Neo4j effectively, with tips and tricks to help you along the way. The book starts with the basic clauses and patterns to perform read-only queries with Cypher. You will then learn about clauses and tips that can be used with patterns to elaborate results coming from pattern matching. Next, you will master the clauses required to modify a graph. Once you have got these basics right with the help of practical examples, you will then learn about tools and practices to improve the performance of queries and how to migrate a database to Neo4j from the ground up. To finish off, the book covers Cypher operators and functions in detail.

  • Sales Rank: #775211 in eBooks
  • Published on: 2014-05-14
  • Released on: 2014-05-14
  • Format: Kindle eBook

About the Author

Onofrio Panzarino

Onofrio Panzarino is a programmer with 15 years experience working with various languages (mostly with Java), platforms, and technologies. Before obtaining his Master of Science degree in Electronics Engineering, he worked as a digital signal processor programmer. Around the same time, he started working as a C++ developer for embedded systems and PCs. Currently, he is working with Android, ASP.NET or C#, and JavaScript for Wolters Kluwer Italia. During these years, he gained a lot of experience with graph databases, particularly with Neo4j. Onofrio resides in Ancona, Italy. His Twitter handle is (@onof80). He is a speaker in the local Java user group and also a technical writer, mostly for Scala and NoSQL. In his spare time, he loves playing the piano with his family and programming with functional languages.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Jump start your neo4j graph database project
By Samantha G. Zeitlin
I've been playing with Neo4j off and on for more than a year, and I knew that Cypher was maturing as a query language.

I agree with the other reviewer who said there's a bunch of java stuff at the beginning, which may be useful. I don't know because I'm still learning java.

But I was surprised to find that since Cypher is so intuitive, that if you just jump into Chapter 1, around page 20, if you're familiar with graphs and databases, it should be pretty obvious what is going on from the syntax alone.

Having said that, I found the comparisons with SQL really helpful. I was surprised to note how many of the things in this book were already familiar to me, and how many new features have been added to Cypher.

I hope it will continue growing as a language, since there are still a lot of graph applications that require outside wrappers (I use py2neo), and not all of those wrappers are fully developed, yet. So java is the fallback for anything sophisticated you might want to do.

This book is really for those who are newer to Neo4j and want to get up and running quickly with a good overview of what it can do out of the box, which is quite a lot.

3 of 3 people found the following review helpful.
Read Learning Cypher for a quick bootup into the Neo4j world.
By Rajasekaran SenthilKumaran
I had an opportunity to get a quick read into Learning Cypher by Onofrio Panzarino. ( [...] )

Learning Cypher is a good read. I feel it will help a person jumpstart into the Neo4j world. It is particularly recommended if one
has a requirement to interact with Neo4j through a java based code. The examples are detailed and will definitely accelerate
the process of creating code to work with Neo4j.
Since the code is based on Java using the Maven environment a prior knowledge of this is an important pre-requisite to get the sample code up and running.

The chapter on profiling will help more advanced users in tuning their Neo4j applications. The chapter on Migrating from SQL will help in case there is an existing SQL store and there is a need to migrate to a graph database.

The book is specially good for folks new to the Neo4j world & who want to get quickly up and running.

By Arthi. V
( Senior Architect working on machine learning and natural language processing. )

3 of 3 people found the following review helpful.
Great book, essential!
By Daniele Ticchiarelli
The authors have done an outstanding job of extracting the essence of Cypher and describing a core set of features of the tool features as well as how to take advantage from them.
He describes very clearly his capability, constructs and above all how to manage with the relationships among nodes, their creation, modification and deleting.
This text has served as a helpful guide among other more recently online docs and tutorials.
Yes, I would recommend it.

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Selasa, 09 Desember 2014

[Z681.Ebook] Free Ebook Argument-Driven Inquiry in Biology: Lab Investigations for Grades 9-12 PB349X1, by Victor Sampson, Patrick Enderle, Leeanne Gleim, Jonatho

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Argument-Driven Inquiry in Biology: Lab Investigations for Grades 9-12 PB349X1, by Victor Sampson, Patrick Enderle, Leeanne Gleim, Jonatho

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Argument-Driven Inquiry in Biology: Lab Investigations for Grades 9-12 PB349X1, by Victor Sampson, Patrick Enderle, Leeanne Gleim, Jonatho

Are you interested in using argument-driven inquiry for high school lab instruction but just aren t sure how to do it? You aren t alone. This book will provide you with both the information and instructional materials you need to start using this method right away. Argument-Driven Inquiry in Biology is a one-stop source of expertise, advice, and investigations. The book is broken into two basic parts: 1. An introduction to the stages of argument-driven inquiry from question identification, data analysis, and argument development and evaluation to double-blind peer review and report revision. 2. A well-organized series of 27 field-tested labs that cover molecules and organisms, ecosystems, heredity, and biological evolution. The investigations are designed to be more authentic scientific experiences than traditional laboratory activities. They give your students an opportunity to design their own methods, develop models, collect and analyze data, generate arguments, and critique claims and evidence. Because the authors are veteran teachers, they designed Argument-Driven Inquiry in Biology to be easy to use and aligned with today s standards. The labs include reproducible student pages and teacher notes. The investigations will help your students learn the core ideas, crosscutting concepts, and scientific practices found in the Next Generation Science Standards. In addition, they offer ways for students to develop the disciplinary skills outlined in the Common Core State Standards. Many of today s teachers like you want to find new ways to engage students in scientific practices and help students learn more from lab activities. Argument-Driven Inquiry in Biology>/i> does all of this even as it gives students the chance to practice reading, writing, speaking, and using math in the context of science.

  • Sales Rank: #239038 in Books
  • Published on: 2014-05-15
  • Number of items: 1
  • Dimensions: 10.98" h x 1.06" w x 8.58" l, 2.72 pounds
  • Binding: Paperback
  • 456 pages

About the Author
Victor Sampson, Patrick Enderie, Leeanne Gleim, Jonathon Grooms, Melanie Hester, Sherry Southerland, and Kristin Wilson

Most helpful customer reviews

5 of 5 people found the following review helpful.
Good ideas but I hoped for more.
By Susana
I am a biology teacher. I think this book's idea of presenting students with a question they have to answer with research and evidence is the future of science education, however, it did fall short in some aspects. Some of the virtual labs seem too complicated to figure out. I think i would need to sign up my students one whole lab period just to have them feel comfortable with it. I think they could be more student friendly. Also some labs require lab equipment I do not have. I would have liked to see samples of student work. Out of 27 labs I think I liked 10. Overall good ideas, but Wasnt as impressed. I think this book had the potential to be great.

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Argument-Driven Inquiry in Biology: Lab Investigations for Grades 9-12 PB349X1, by Victor Sampson, Patrick Enderle, Leeanne Gleim, Jonatho PDF
Argument-Driven Inquiry in Biology: Lab Investigations for Grades 9-12 PB349X1, by Victor Sampson, Patrick Enderle, Leeanne Gleim, Jonatho PDF

Senin, 08 Desember 2014

[R132.Ebook] Download PDF Fillers for Paints, Second Edition: Fundamentals and Applications, by Detlef Gysau

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Fillers for Paints, Second Edition: Fundamentals and Applications, by Detlef Gysau

The Mission: Everything about modern fillers in a single book. Explained clearly and simply, without sacrificing scientific expertise or attention to detail, this book enables the reader to speedily gain a comprehensive overview of the working mechanisms and possible application areas of the most common fillers, including nanoscale types. Indispensable for expert formulators and those with aspirations in that direction. The Audience: Newcomers to the field and students looking for a comprehensive overview, as well as experienced developers seeking practical details which they can immediately implement in their daily formulations. For those who want to acquire an extensive knowledge of fillers that they can use effectively in their formulations. The Value: Not simply a textbook for beginners, but also an invaluable, practical reference work for the experienced expert. The subject matter is clearly organized and structured for quick and easy access to all relevant information. A special plus is the large number of figures and tables for illustrating the properties and applications of the fillers.

  • Sales Rank: #5019839 in Books
  • Published on: 2011-01-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .50" w x 6.14" l, 1.03 pounds
  • Binding: Hardcover
  • 200 pages

About the Author
Omya International AG, has been engaged in the development of hydro-fillers for the automotive industry at Akzo Coatings in Stuttgart, after his apprenticeship of a paint laboratory assistant (1985-88). During his studies he joined the industrial research centre of Rohm and Haas, Philadelphia and the R+D lab for photo initiators at Ciba-Geigy, Basel. 1996 he acquired his engineer degree in the fields of paints, lacquers and plastics (M.Eng.) at the University of Applied Science in Stuttgart. Today, he is employed at Omya International as Head of Applied Technology Services for Paints, Coatings & Adhesives with global responsibility for development and technical service.

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Rabu, 03 Desember 2014

[L822.Ebook] Get Free Ebook Mastering Positional Chess: Practical Lessons of a Junior World Champion, by Daniel Naroditsky

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Mastering Positional Chess: Practical Lessons of a Junior World Champion, by Daniel Naroditsky

Mastering Positional Chess is a serious, but entertaining chess instruction book. Daniel started writing it when he realized that his lack of positional understanding was causing him to lose many games.

  • Sales Rank: #1133108 in eBooks
  • Published on: 2015-07-16
  • Released on: 2015-07-16
  • Format: Kindle eBook

Most helpful customer reviews

36 of 38 people found the following review helpful.
Entertaining Treatise on Positional Chess
By Howard Goldowsky
I like the book, but it's advanced. It's a nice collection of (2450-rated, 14-year-old) Naroditsky's notebook entries about positional chess. The chapter headings include Prophylaxis, Defense in Worse Positions, Building and Breaking Fortresses, Positional Sacrifice, Paralysis in the Middlegame, and Maneuvering. Each chapter includes complete games and game fragments. The editing is okay, and the writing is decent, even by adult standards. The instruction is about half prose and half analysis. Naroditsky looks at positional chess from an original angle, and he provides fresh perspective into even the most time-worn examples. He is wary of computer analysis. There could have been more explanation of basic concepts for the novice, but if you're a novice you probably shouldn't be expecting to get much from this book anyway. There are little boxed-in concept summaries, which are a nice touch and I think the editors probably asked Naroditsky to add them. Based on the Intro, the book was pretty much written before it was sent to NIC. Overall, not a bad effort for a 14-year-old! In an interview with Jen Shahade, at the USCF Web site, Naroditsky says that he's at work on a follow-up book about the endgame. If that book proves as entertaining as this one, then bring it on!

33 of 35 people found the following review helpful.
Great Chess Tutorial
By Leonard S. Livschitz
I have been a professional chess coach for more than 25 years. I am very impressed with the book "Mastering Positional Chess" by chess prodigy Daniel Noroditsky. I've read many great, good and "OK" chess books. I also have been fortunate to meeting many great chess players.

When I opened the book the expectation was to find some curious commentary by a bright young individual. After I went through first 100 or so pages, I realized that I was actually studying the games together with Daniel. Impressive logic, slightly dry but effective approach to convey the key points delivered by each annotation. I also imagined that the author was actually barely over 10-11 years old when he started to compile the games. Obviously one can discover the influence of Nimtzowisch, Bronstein, Botvinnik, Petrosian and other great positional chess players on the writing style and commentaries: more prose, less variations.

I called the book a great tutorial, because it is not a textbook quite yet. The readers will need to spend some time to comprehend Daniel's recommendations. But when they do, the book will bring the wonderful discoveries of the delicate beauty in the positional play. I am sure Naroditsky will gain more teaching experience to expand the level of the grateful audience in his following books.

7 of 7 people found the following review helpful.
Great themes and explanations
By ldave
Mastering Positional Chess covers several important themes that I have found not to be covered a lot elsewhere including fortresses, positional sacrifice, and prophylaxis. I liked the detailed verbal explanations of the games presented. The explanations clarified the thinking of the player and why one would sacrifice a pawn for position or be able to create a good fortress when down a lot of material. There are also interesting exercises to do at the end of each chapter. Having these problems to do makes the book feel like a mini-course, which is great for learning.
I highly recommend this book.

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Senin, 01 Desember 2014

[P541.Ebook] Download PDF The Thought Leaders Project : Hospital Marketing, by Brian James Bierbaum

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Written for the marketer in the field using everyday language, examples, and case studies that will help all members of a hospital marketing department do their jobs better while spending marketing dollars wisely. The Thought Leaders Project: Hospital Marketing, is co-written by a team of marketing thought leaders in the healthcare industry. The book is a compilation of healthcare marketing insights, tips, and best practices written by leading healthcare marketers. The book itself covers a variety of topics such as the application of digital marketing strategies to patient acquisition, patient experience, patient retention, and service line marketing. With articles from the likes of Lee Aase, Chris Boyer, Dan Dunlop we are empowered with the tools and inspired to take action to impact the very lives of the patients we serve.

  • Sales Rank: #706566 in Books
  • Published on: 2011-10-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .41" w x 6.00" l, .55 pounds
  • Binding: Paperback
  • 180 pages

About the Author
Brian James Bierbaum is a national digital healthcare consultant who has worked with a variety of healthcare organizations across the country. Bierbaum has more than 14 years of experience in interactive marketing for the healthcare industry and is an active speaker in the interactive marketing community.

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3 of 3 people found the following review helpful.
Definite read for everyone in hospital marketing/communications
By LaurenB
This is a good, easy read with a lot of valuable/interesting information and insights. I loved the case studies and learning from a lot of people that I follow on Twitter. I'm giving it four stars only because I found some chapters more valuable than others. I'm thinking about buying the hardcover version so that I can highlight things and write notes in the margins but either way, it's a great resource!

1 of 1 people found the following review helpful.
Perspectives from those who live and breath marketing and the patient experience
By Randy Bunker
Okay, so I'm one of the authors of the book, but there are nearly two dozen other articles that round out this project, and well, I'll focus my attention there. Bierbaum put in a lot of legwork to assemble a broad range of content experts who give tangible this-is-how-you-do-it nuggets, as opposed to the softer and more prevalent this-is-why-you-should-do-it decree. Traditional marketers, non-profit strategists, patients and others all chime in to uniquely share what they see and experience day to day in their hefty slice of the marketing/social engagement/patient experience pie. Before you sign up for the next big healthcare marketing conference, do yourself a favor and first plow through this quick read. As fun as it would be to hang out a few days in a hotel in Orlando or San Diego, you may find that what you're looking for is right here in Hospital Marketing.

0 of 0 people found the following review helpful.
Clear. Concise. Effective.
By Kindle Customer
This book is written in a manner that allows practitioners and lay people alike to clean valuable insights. If I had any criticism or would be that the message seems to be very narrowly focused on digital marketing. I feel a little more attention could be paid to other methods of marketing with creative insight.

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The Thought Leaders Project : Hospital Marketing, by Brian James Bierbaum PDF

The Thought Leaders Project : Hospital Marketing, by Brian James Bierbaum PDF

The Thought Leaders Project : Hospital Marketing, by Brian James Bierbaum PDF
The Thought Leaders Project : Hospital Marketing, by Brian James Bierbaum PDF